Campbell Ritchie’s movie introduces make-up artists’ wrestle for pure magnificence – WWD

Mannequin make-up artist Campbell Ritchie stepped again in entrance of the digicam – this time to advertise the reform of the sweetness trade.

The superstar make-up artist collaborated with the streaming platform LightbeamTV and sustainable skincare model Hear Me Uncooked to create a brief movie about selling her towards magnificence.

The five-minute movie, “Campbell Ritchie: No Compromise,” will premiere on LightbeamTV’s YouTube channel on June 15 and never solely describes Ritchie’s journey in making knowledgeable and sustainable decisions about leather-based and make-up, however encourages different artists and shoppers to take action. do the identical, as effectively.

“Our pores and skin is the most important organ in our physique “It absorbs the whole lot,” Ritchie mentioned. “So no matter you apply topically to your pores and skin will get into your bloodstream and trigger issues.”

Within the movie, Ritchie discusses the dearth of transparency within the components trade and the provision chain, animal testing and the injury to plastic packaging, which he says isn’t solely wasteful, however typically incorporates “toxins” that may trigger adversarial well being results over time.

Ritchie talked about generally used components, similar to ammonia, formaldehyde, and alcohol, as those he avoids when selecting merchandise for himself and his clients. The manufacturers he typically makes use of are Jones Street Magnificence, Chantecaille and Hear Me Uncooked, with whom he collaborated within the movie.

“Animals weren’t placed on this planet to place them in our magnificence merchandise,” mentioned Mike Indursky, founding father of Hear Me Uncooked, whose model makes use of a refillable packaging mannequin and merciless components.

The movie was directed by Tiffany Bartok, who additionally directed “Greater than Life: The Story of Kevyn Aucoin.” It was Bartok who introduced the thought of ​​the movie to the co-founders of LightbeamTV, Stephanie Sharis and Parker Williams, who’re growing brief documentaries that purpose to create an emotional affect on viewers.

“We mix ideas of the best way to use media to maneuver individuals and assist manufacturers talk with knowledgeable shoppers,” mentioned Sharis. “The movie is titled ‘No Compromise’ as a result of we wish individuals to know, ‘Sure, I could make a distinction.'”

Ritchie broke modeling on the age of 17 to get nearer to the make-up world, studying from respected make-up artists together with Kevyn Aucoin, Val Garland and François Nars.

From then on, Ritchie made a reputation for himself as a talented make-up artist, working with fashions similar to Kate Moss and Devon Aoki and Brittany O’Grady, who performs Hulu in “The White Lotus.”

“It is about educating the subsequent individual, educating the subsequent technology“Richie mentioned.

For extra info, go to WWD.COM:

How know-how allows extra sustainable manufacturing of magnificence merchandise

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Magnificence manufacturers be part of forces to launch Planet A Past Earth Month

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