Jacob Selzer, previously of NBCUniversal, has joined rising digital model Nearly Friday Media as its first sports activities director.
Selzer oversees the corporate’s sports activities content material, occasions and partnerships.
He joins from Wave Sports activities and Leisure, the place he helped construct the corporate’s unique programming efforts. He beforehand spent three years as head of growth for NBCU’s information and sports activities division, engaged on occasions such because the Olympics, World Cup and Premier League. He additionally beforehand labored within the unscripted division at ICM.
He works intently with Nearly Friday Media President and COO Andrew Kenward, CEO Jack Barrett and CEO Max Barrett.
The media firm operates Friday Beers, a media platform, manufacturing firm and way of life model with its personal set of characters, which it calls the Friday Beers Cinematic Universe. It was created in November 2019 by the Barrett brothers, beginning with a viral Instagram feed that has now caught on in merchandising, branded content material, podcasts, music, dwell occasions, and movie and TV initiatives.
Its thought is to create a world of comedy that makes self-deprecating, laugh-out-loud get together humor cool once more.
Friday Beers is repped by WME and Mosiac.