FRANCE. L’Oréal Journey Retail opened a pop-up window at Valentino Magnificence in Paris Charles de Gaulle Airport. The animation in Terminal 2F was launched on June 1.
Impressed by the mantra “Cool, Shade, Couture” by Valentino’s artistic director Pierpaolo Piccioli, vacationers dive into the world of Valentino Magnificence. The energetic pop-up window marks Valentino Magnificence’s first such activation on the Paris Gate and affords the model’s full vary of make-up and fragrances.
The pop-up is described as a Couture Conflict expertise that juxtaposes the world of youth tradition and luxurious. It affords quite a lot of immersive retail experiences that spotlight Valentino Magnificence’s colourful and inclusive ethos.
Within the pop-up window, buyers can get pleasure from augmented actuality make-up consultations by L’Oréal’s Modiface iPad app. To attach the digital expertise with the true world, there are magnificence advisors on website who provide experience and apply full make-up.
The voice printing expertise invitations buyers to create a singular voice-printing memento to take residence, whereas the Key Infuser Robotic helps them personalize their Valentino card. The UV printing machine permits buyers to personalize their chosen Valentino perfume or Go-Clutch, whereas the photograph sales space is the proper photograph alternative for buyers to seize their Valentino Magnificence expertise.
To advertise the sustainable mission of Valentino Magnificence and L’Oréal Journey Retail, the common Valentino ribbon will likely be changed with a studded tire bracelet that may be reused as an adjunct. The model additionally abandons the usage of paper luggage for intentionally made reusable textile service luggage.
The pop-up window presents Valentino Magnificence’s big selection of merchandise from the Very Valentino, Rosso Valentino, Trio Forehead Pencil, DreamDust Glitter and Go-Clutch collections. Very Valentino Basis is a lightweight make-up cream obtainable in 40 totally different shades. The ultra-light make-up cream is supplied with Roma Mild Advanced know-how to adapt colours to totally different pores and skin tones. The Rosso Valentino lipstick line is offered in 50 vibrant colours with a luminous satin and velvet end. 4-star lipstick shades can be found at EMEAI Passenger Retail.
The Trio Forehead Pencil is a refillable three-in-one eyebrow shaper and pencil; Nevertheless, DreamDust Eye Glitter provides a radiant shine to any eye make-up. The Go-Clutch is an modern hanging clutch accent that’s totally customizable and refillable. It consists of a small Rosso Valentino lipstick with both pressed make-up cream or bronze, which permits customers to enhance their make-up on the go.
Valentino Magnificence Make-up, the primary within the cornfield, affords make-up to a brand new era of luxurious customers who’ve discarded conventional gender, title or border tags.
Valentino Magnificence was reportedly featured within the Moodie Davitt Highlight Sequence ezine. Within the problem beneath, we inform the daring, colourful and splendidly artistic story behind the collection of colourful cosmetics impressed by Valentino Magnificence style.