Ukrainian artist Floweirdy creates magnificence in the course of the conflict – WWD

Though his homeland Ukraine continues to be ravaged by conflict, the artist referred to as Floweirdy creates an sudden magnificence for the world.

The Ukrainian expertise, first identify Litovka, collaborated with the Ukrainian clothes firm Sleeper for its newest promoting marketing campaign. Skillful in rethinking trendy style and creating elegant sneakers product of flowers, fruits, greens and different sudden finds (equivalent to lollipops, medical masks and chestnut peel), he did simply that for a dreamlike determine.

As one among greater than 7.7 million individuals who have fled their properties in Ukraine because the begin of the Russian invasion in late February, he mentioned the departure was so fast that he didn’t depart a mattress and daffodils blooming on the windowsill. “It merely got here to our discover then. These are damaged goals and plans for a day and a lifetime, ”he mentioned.

Though he had uprooted his life in Ukraine to maneuver to Spain, he mentioned: “My coronary heart is in Ukraine. It is unimaginable to take care of and it is unimaginable to flee. “

Now he prefers to remain indoors, whereas absorbing the ache of his “massive dwelling, Ukraine”. After the invasion of Russian troopers, he was deceived by a magnificence that “appeared insignificant, insignificant, and never salvageable.” Dreaming of constructing magical sneakers that might “maintain each Ukrainian girl and little one secure,” Litovka mentioned, “Sadly, I can solely make lovely sneakers.”

A pair of sneakers with whipped cream created by the artist.
Photograph: Sleeper

Having felt like an artist since she was a baby, Litovka mentioned: “I do not assume it is a job. I love to do it and be inside. It’s higher to explain it from the skin. “

Regardless of how resigned it might sound, the artist defined: “On the identical time, I noticed that not a lot will stay unchanged. However the magnificence has not disappeared, though now I really feel that I’m blind.

Ukrainian artist Floweirdy creates beauty

Marketing campaign stylist Ira Lan was additionally its mannequin and muse.

Sleeper turned to Litovka, who had studied design on the School of Arts, in regards to the mission. Tending to admire the easy issues that may evoke a poetic response, the artist mentioned, “Love brings them to life.” This sunny prospect has not been apparent to Litovka in current months, as she needed to work with Sleeper.

Impressed and inspired to “attempt not less than” by her stylist good friend Ira Lan, they collaborated with Lan, who was a stylist, mannequin and muse. Regardless of being in numerous nations, they managed to search out inspiration to see and create magnificence once more.

With the Sleeper marketing campaign, Litovka tried to create goals that might be secure and exquisite. This required cauliflower heads, wildflowers, whipped cream and different sudden touches. “Let this unusual second higher world, because the Chinese language thinker Chuang Tzu mentioned, the place you’re a carefree fantastic butterfly who goals of being you,” he mentioned.

Ukrainian artist Floweirdy creates beauty

Floweirdy imagined a linen picnic gown with Sleeper.
Photograph: Sleeper

Artwork is each a buzzword and supremacy, “it’s an act of empathy. It brings folks collectively and makes them human, not like the conflict that separates and dehumanizes. Artwork and Ukraine will win, “he mentioned.” I do not assume artwork ought to change the way in which folks see the world. I believe when folks change, they will discover happiness and create magnificence.

There’s presently no place to promote ready-made designs. He creates what he likes and artwork for individuals who contact him, offered he’s impressed by the proposal. Normally, he’s primarily impressed by folks and likes to see what sorts of magnificence they select and perceive why they do it. “I just like the randomness of moments and footage.”

For extra info, go to WWD.COM:

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