Though his homeland Ukraine continues to be ravaged by conflict, the artist generally known as Floweirdy creates an surprising magnificence for the world.
The Ukrainian expertise, first title Litovka, collaborated with the Ukrainian clothes firm Sleeper for its newest promoting marketing campaign. Skillful in rethinking trendy vogue and creating elegant sneakers fabricated from flowers, fruits, greens and different surprising finds (reminiscent of lollipops, medical masks and chestnut peel), he did simply that for a dreamlike determine.
As considered one of greater than 7.7 million individuals who have fled their houses in Ukraine because the begin of the Russian invasion in late February, he stated the departure was so speedy that he didn’t go away a mattress and daffodils blooming on the windowsill. “It merely got here to our discover then. These are damaged goals and plans for a day and a lifetime, ”he stated.
Though he had uprooted his life in Ukraine to maneuver to Spain, he stated: “My coronary heart is in Ukraine. It is unattainable to cope with and it is unattainable to flee. “
Now he prefers to remain indoors, whereas absorbing the ache of his “huge dwelling, Ukraine”. After the invasion of Russian troopers, he was deceived by a magnificence that “appeared insignificant, insignificant, and never salvageable.” Dreaming of creating magical sneakers that might “hold each Ukrainian lady and baby secure,” Litovka stated, “Sadly, I can solely make stunning sneakers.”
Having felt like an artist since she was a baby, Litovka stated: “I do not assume it is a job. I love to do it and be inside. It’s higher to explain it from the surface. “
Regardless of how resigned it could sound, the artist defined: “On the identical time, I noticed that not a lot will stay unchanged. However the magnificence has not disappeared, though now I really feel that I’m blind.
Sleeper turned to Litovka, who had studied design on the School of Arts, in regards to the undertaking. Tending to admire the straightforward issues that may evoke a poetic response, the artist stated, “Love brings them to life.” This sunny prospect has not been apparent to Litovka in latest months, as she needed to work with Sleeper.
Impressed and inspired to “attempt at the very least” by her stylist buddy Ira Lan, they collaborated with Lan, who was a stylist, mannequin and muse. Regardless of being in numerous nations, they managed to seek out inspiration to see and create magnificence once more.
With the Sleeper marketing campaign, Litovka tried to create goals that might be secure and exquisite. This required cauliflower heads, wildflowers, whipped cream and different surprising touches. “Let this unusual second higher world, because the Chinese language thinker Chuang Tzu stated, the place you’re a carefree great butterfly who goals of being you,” he stated.
Artwork is each a buzzword and supremacy, “it’s an act of empathy. It brings folks collectively and makes them human, not like the conflict that separates and dehumanizes. Artwork and Ukraine will win, “he stated.” I do not assume artwork ought to change the way in which folks see the world. I feel when folks change, they’ll discover happiness and create magnificence.
There may be at present no place to promote ready-made designs. He creates what he likes and artwork for individuals who contact him, offered he’s impressed by the proposal. Normally, he’s primarily impressed by folks and likes to see what forms of magnificence they select and perceive why they do it. “I just like the randomness of moments and footage.”
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