Ukrainian artist Floweirdy creates magnificence through the battle – WWD

Though his homeland Ukraine continues to be ravaged by battle, the artist often called Floweirdy creates an surprising magnificence for the world.

The Ukrainian expertise, first identify Litovka, collaborated with the Ukrainian clothes firm Sleeper for its newest promoting marketing campaign. Skillful in rethinking fashionable vogue and creating elegant footwear product of flowers, fruits, greens and different surprising finds (akin to lollipops, medical masks and chestnut peel), he did simply that for a dreamlike determine.

As one in every of greater than 7.7 million individuals who have fled their houses in Ukraine for the reason that begin of the Russian invasion in late February, he mentioned the departure was so fast that he didn’t go away a mattress and daffodils blooming on the windowsill. “It merely got here to our discover then. These are damaged goals and plans for a day and a lifetime, ”he mentioned.

Though he had uprooted his life in Ukraine to maneuver to Spain, he mentioned: “My coronary heart is in Ukraine. It is not possible to take care of and it is not possible to flee. “

Now he prefers to remain indoors, whereas absorbing the ache of his “large residence, Ukraine”. After the invasion of Russian troopers, he was deceived by a magnificence that “appeared insignificant, insignificant, and never salvageable.” Dreaming of creating magical footwear that may “maintain each Ukrainian lady and little one protected,” Litovka mentioned, “Sadly, I can solely make lovely footwear.”

Having felt like an artist since she was a toddler, Litovka mentioned: “I do not suppose it is a job. I love to do it and be inside. It’s higher to explain it from the skin. “

Irrespective of how resigned it could sound, the artist defined: “On the identical time, I spotted that not a lot will stay unchanged. However the magnificence has not disappeared, though now I really feel that I’m blind.

Marketing campaign stylist Ira Lan was additionally a mannequin and muse.

Sleeper turned to Litovka, who had studied design on the School of Arts, concerning the mission. Tending to admire the straightforward issues that may evoke a poetic response, the artist mentioned, “Love brings them to life.” This sunny prospect has not been apparent to Litovka in latest months, as she needed to work with Sleeper.

Impressed and inspired to “strive at the very least” by her stylist good friend Ira Lan, they collaborated with Lan, who was a stylist, mannequin and muse. Regardless of being in several international locations, they managed to seek out inspiration to see and create magnificence once more.

With the Sleeper marketing campaign, Litovka tried to create goals that may be protected and delightful. This required cauliflower heads, wildflowers, whipped cream and different surprising touches. “Let this unusual second higher world, because the Chinese language thinker Chuang Tzu mentioned, the place you’re a carefree fantastic butterfly who goals of being you,” he mentioned.

Ukrainian artist Floweirdy creates beauty

Floweirdy imagined a linen picnic costume with Sleeper.
Picture: Sleeper

Artwork is each a buzzword and supremacy, “it’s an act of empathy. It brings individuals collectively and makes them human, not like the battle that separates and dehumanizes. Artwork and Ukraine will win, “he mentioned. “I do not suppose artwork ought to change the best way individuals see the world. I feel when individuals change, they’ll discover happiness and create magnificence.

There may be presently no place to promote ready-made designs. He creates what he likes and artwork for individuals who contact him, offered he’s impressed by the proposal. On the whole, he’s primarily impressed by individuals and likes to see what varieties of magnificence they select and perceive why they do it. “I just like the randomness of moments and footage.”

For extra info, go to WWD.COM:

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